Southeast Brokers Sterling Seacrest Partners, Pritchard & Jerden to Merge

Southeast Brokers Sterling Seacrest Partners, Pritchard & Jerden to Merge

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Sterling Seacrest Partners, Inc. and Pritchard & Jerden announced they will merge and operate as Sterling Seacrest Pritchard. According to the company, the merger makes it one of the largest privately held, independent insurance brokerages in the southeastern United States.

The newly merged firm will employ over 300 insurance agents and service team members with eight offices in Atlanta, Birmingham, Columbus, Little Rock, Savannah, and Tampa.

David Paddison, president of Sterling Seacrest Partners, said the merger “doubles down on the value proposition of an independent, privately held employee owned platform which we believe balances and aligns the interests of our clients, our carriers, and our colleagues.”

Sterling Seacrest Pritchard will offer clients a risk management and employee benefit program platform.

Sterling Seacrest Partners CEO John Miller said the merger provides its team the ability to continue providing client advisor driven service strategies.

The merger will officially take effect on April 1, 2021.

Sterling Seacrest Partners is a full-service, broker-owned risk management and insurance brokerage firm serving the commercial, professional and personal needs of clients across a range of industries. With 190 employees at seven southeastern locations, the firm specializes in healthcare, construction, transportation and logistics, manufacturing, real estate, technology and other professional services.

Established in 1960, Pritchard & Jerden is a full service, independently-owned insurance brokers based in Georgia and serving clients globally.

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