IMS Launches Telematics App Development Framework for Greater Driver Engagement
(One App landing page.)
IMS (Insurance & Mobility Solutions; Boston/Waterloo, Ontario), a global provider of connected car data solutions to insurers, mobility operators and governments, has immediate launched One App, a development framework that enables the rapid creation of scalable, configurable telematics apps that promote higher levels of user engagement than those in market today, according to a vendor statement.
Through One App, IMS says it offers insurer clients full control over the configuration of customer-facing apps, and not just at branding or UI design level. Applicable for app-as-a-sensor and feedback-only deployments, One App allows program-level customization for core functionality and feature sets and enables dynamic displays of content and messaging according to individual customer journey, according to the vendor. For example, at the outset users can be guided with personalized onboarding and set-up content, which then gives way to behavioral coaching, rewards and other incentives to promote safer driving. In the event of a collision being detected or claim being reported, the app will automatically promote content that guides the user on how to remain safe at the scene, and capture detail that will support the resolution process.
One Apps capabilities are made possible through its “Dynamic Cards” system, which enables plug-and-play content of any format, from video to text or graphically rich displays, to be displayed at the relevant time to ensure user engagement.
“Many telematics apps in the market today are quite one-dimensional, simply providing the same type of one-way driver feedback on safety scores, trip durations, and distances travelled, right from day one through to the user’s subscription expiring,” comments Ed Rochfort, chief product officer at IMS. “After a while, the risk is that users become disengaged, particularly once their driving data stabilizes. We call this ‘driver feedback fatigue.’ While providing driver feedback is a central capability within One App, we believe successful telematics apps need to do more to keep users fully engaged, become safer drivers, and stay loyal to the program.”
With One App, insurers and mobility providers no longer need to launch separate apps to be able to take advantage of telematics capability; instead, the One App SDK can be embedded within in-market, third-party apps to augment functionality, and with the same level of configurability as apps that are originated via the framework by IMS, the vendor says. In addition to a more streamlined end-user experience, this also reduces the customer’s operational burden of having to manage a plethora of apps. And, for those customers running multiple programs using apps, a common development framework also brings cost and efficiency benefits.
Bespoke Digital Experiences
“With the COVID-19 crisis and its inevitable impact on consumer interactions, maintaining regular touchpoints with customers has grown in importance for all the brands that we work with,” adds Rochfort. “One App allows us to tailor feature-rich mobile apps that deliver bespoke digital experiences but without the bespoke price tag or development lead-time. In addition to these cost and operational benefits, we’re bringing ROI closer to our customers by helping them to deliver apps that are truly engaging, that influence behavior, and deliver better outcomes for all.”
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