Business text messaging: a tool for all insurance agencies
Consumers today crave convenient and frictionless experiences in their insurance transactions. They want quick and seamless communication with their insurance agent, and they want meaningful business interactions through multiple channels – not just via traditional phone calls or in-person meetings. These trends will come as no surprise to any agency with a finger on the pulse of digitization and changing consumer preferences – driven largely by the online retail giants.
One simple communication tool that insurance agencies can use to improve their overall customer experience is text messaging. According to Podium, a business SMS and messaging software provider, 90% of customers today prefer to engage with a business through texting or another messaging app. This statistic, shared via Podium’s 2020 State of Business Texting report, is not surprising. Customer expectations have been shifting this way for many years, but things have been fast-forwarded somewhat in recent months by the COVID-19 pandemic. With the public health crisis – and the physical distancing measures enforced to control it – business text messaging has become more important than ever.